Building software from real operations
A philosophy focused on sustainable growth, operational problem-solving, and building tools that work for the people on the ground.
The Journey
Operational Product Builder & Business Operator
2021 – Present • Founder / Product Builder
Currently building and operating software based on firsthand business experience. Designed POS systems, inventory and payroll platforms, workforce tools, call center auditing systems, and automation pipelines rooted in real operational pain points. This phase blends engineering, product design, and business ownership to create systems that teams rely on daily.
Enterprise & Long-Running Systems
2018 – 2021 • Senior Software Engineer
Worked on large-scale, long-lived systems supporting international and enterprise clients. Built and maintained platforms involving data aggregation, automated verification, third-party integrations, and business-critical workflows. Contributed to architectural decisions, performance tuning, and system stability over time.
Operational Systems & Data-Driven Platforms
2016 – 2018 • Senior Software Engineer
Took ownership of operational and analytics-heavy systems, including internal dashboards, reporting tools, and auditing platforms. Worked with high-volume data, call logs, and transactional records, focusing on data accuracy, traceability, and reliability for billing, performance tracking, and decision-making.
Full-Stack Development & Client Platforms
2014 – 2016 • Software Developer
Transitioned into full-stack development, building custom web applications for multiple clients. Delivered systems such as internal tools, delivery platforms, and data-driven applications using PHP, Laravel, JavaScript frameworks, and MySQL. Gained hands-on experience turning business requirements into working production systems.
Early Web & Systems Foundations
2012 – 2014 • Web Developer
Began building production websites and CMS-driven systems from real client requirements. Worked extensively with HTML, CSS, JavaScript, PHP, and WordPress, translating design mockups into responsive, functional systems. This phase established strong fundamentals in front-end discipline, backend logic, and delivering under client expectations.
Experience Highlights
Building Internal Systems
Designing and developing internal tools such as POS systems, inventory tracking, payroll, and operational dashboards tailored to how businesses actually work. Focused on replacing spreadsheets and manual processes with reliable systems that teams can depend on daily.
Designing for Non-Tech Users
Building software for front-desk staff, operators, and business owners with little to no technical background. Prioritizing clarity, speed, and simplicity so systems are easy to use in busy, real-world environments.
Scaling Through Automation
Identifying repetitive operational tasks and implementing automation for reporting, reconciliation, and data flow. Reducing manual effort, minimizing errors, and allowing small teams to operate efficiently as the business grows.
How I Work
Understand the operation before writing code
I start by understanding how the business actually operates on a daily basis. Many problems are caused by unclear workflows, not missing features, and the right solution often combines small process changes with targeted software.
Build with real users, not assumptions
I work closely with the people who use the system—front-desk staff, operators, and managers—to observe where friction happens. Real usage uncovers issues that never appear in tickets or specifications.
Prefer simple, reliable systems
I choose proven, maintainable technology over unnecessary abstraction. Systems that are easy to understand, debug, and extend are more valuable than clever solutions that create long-term risk.
Be transparent about trade-offs
I communicate openly about limitations, technical debt, and timelines. Clear expectations help stakeholders make better decisions and prevent surprises during development and operations.